- Gary Price recommended the “Google Related” Toolbar Shows Google Content As You Surf
On one hand I tested it and my small personal sites apperantly are not related to anything. But they are not “local business, shopping, or news sites” that the tool is focusing on. On the other hand my clients’ site, being all “local businesses” fared well: checking them out with the tool loaded I got a handful of nicely collected info-bites.
- Rick DeJarnette’s article on “How To Create Your Digital Footprint With Links” is another plug to use the rel=”me” and re=”author” attributes to show who the authors of pages are.
Good reminder, that there are other reason to mke sure you show up as the author of a webpage beyond vanity: it will become a ranking factor.
- Matt McGee shared the announcement that “With Its New Explore Box, StumbleUpon Adds Search To Content Discovery”
I’ve never been a big stumleUpon user, but it is a popular site, so if they do searh, that will infulence traffic. How measurabel and quality the traffic will be only time will tell.
- Greg Finn provided “The Ultimate Guide To “LinkedIn Today” & How To Optimize Your Presence On It”
This is essentially about LinkedIn Today a daily aggregation of “the most shared news on LinkedIn.” My little sites may not ever get a headline, but it the system has a voting component, so yo may never know.
- Dax Hamman offered “3 Simple Alternatives To Attribution Modeling For Search Marketers”
I finally understood what “attribution modeling” is and now I need alternatives? Not unless I work for sites and brands that has truely large volume of traffic. It makes little sense for SMBs.
- Matt McGee explored how “Google & Bing (Still) Handle Underscores & Dashes Differently”
The bottom line: for new sites use dashes as word separators in URL.
- Pamela Parker wrote about hoe “Google Testing Unique AdWords Format Designed for Gmail”
I couldn’t explain to a client today on the phone that there are ads on Google as she didn’t see any. She didn’t believe me. I could have just pointed her to this article.
- Tom Schmitz advised on “SEO Copywriting Tips: Optimizing For Multiple Keywords On One Page”
I was surprised to see so many copywriting companies at an SEO conference I attanded on Wednesday. This article reminded me that there is much more to writing for the web than writing personal, journalist or academic pieces.
- Matt McGee picked up that “Google Maps Becomes A Mini-Weather Center“
I couldn’t agree more with his opening line: “It’s one of those things that you almost wonder why it wasn’t there before: current weather conditions on Google Maps.” I checked my local map and weather and found it useful right away.
- Rob Snell gave us a “12 Step Program For Improving The Load Speed Of Online Stores”
For my taste it was stuffed with fluff and not a lot of new info, but it could be useful if you never thought of speed issues for ecommerce.
- Carrie Hill asked “Is Your Blog An Asset Or A Liability?”
D’uh, if you don’t have long tail visitors, don’t post often and don’t interact with your visitors than sure it has little or negative value.
- Barry Schwartz confirmed that “Google Testing Frames For Search Options & Search Results”
As much as I hate frames for regular websites, it may make sense for a search engine that is not providing content itself, but directs searchers elsewhere.
- Greg Finn shared the news that “Facebook’s ‘Like’ Button Declared Illegal In Germany”
Uh-oh. I was supposed to work on the website of my first client in Germany this coming week. Better check whether his city is in the state of Schlewsing-Holstein. As the title was misleading, it is only illegale in one state/province of Germany.
Complex learning of the day: Using Google Event tracking I can tack now track with Google Analytics when somebody clicks a link, downloads a forms or calls a phone number (by clicking the number on the webpage in the smartphone’s browser.)
Simpe learning of the day: CSS text-shadow. I knew that it was possible to crate dropshadow effect for text in CSS, but didn’t find the option for it in my Dreamweaver CS3. A quick search revealed its simple syntax , I tested it and found it working.
Service I signed up for today: Branchout on Facebook. Its tagline: “Tap into your friend network for an inside connection to opportunities at top companies!” I don’t even kow why I signed up as I am not looking for ajob. But it is popular and several people whose network savvy I respect signed up, so did I. Exactly, to the day, a year after it launched. Better later then never.
- Mike Blumenthal pointed us today to Google Boost, which just went nationwide. It allows businesses to “place a locally highlighted ad onto the front page of Google.”
His thoughtful analysis shows some aspects that seriously need to be changed for widespread adoption. I wonder how relevant it is for the dental market, where I work currently. After all you rarely walk around looking for dentist on your smartphone. (That’s the kind of scenario, where Boost could be the most useful.)
- Barry Schwartz noticed that directory.google.com went dead today. Matt McGee shared the announcement that Google Labs is closing too.
I regret the latter more because I had access to many products there, even if from Google’s perspective they were in perpetual beta and not ready for deployment. Some examples, that started at the (public) Labs and I use every day: Docs, Alerts, Reader, Scholar, iGoogle, Maps, and Video.
- James Grimmelmann at the The Laboratorium reported that the parties of the Google Books Search legal case are working on an “opt-in settlement.” (via search engine land)
The librarian in me cherishes the end of a lawsuit that might end with more access to books and placating the publishers too.
- Kelly Gillease examined the relations between Google’s +1s and AdWords. Key learning include, “not a direct correlation between +1 counts and quality score”, “there is an option to opt out”, “No fees are charged for +1ing”.
As she noted “hopefully more answers to come.” Google never shared the algorithm for ranking and I doubt they would revel exactly how +1s influence it. But they sure will, so it is important start tracking and learning about it now.
- This SEOMoz blog post cleared and muddied what constitutes a (back)link.
It’s a good inventory of various issues about links. Nevertheless as I read more and more SEO articles I start to have the feeling that a lot of them are only written so the author would get more references, followers, authority. A lot of the articles covering such basics issues at such length, that I feel brilliant, that everything in it seems obvious. It i not true for this article but reading it triggered this reflection.