Today’s links with my comments in italics:
- Klaas Knook gives advice on how to use the new Google Analytics’ dashoard.
When I am ready to switch to the new GA this will be a good starting point on how to use the new features for maximum efficiency.
- Greg Sterling asked Does Google+ Rapture Indicate “Pent-Up Demand” For Facebook Alternative?
As I still have an academic interest in religion I notice religious language when it pops up. Calling the arrival of Google+ a “rapture” puts the technology into an unexpected context. Many of us have been waiting for Google’s social networking offer, but I didn’t assume that it would be something that can save us. The article is a solid analysis of the aftermath of this feeling, after the tool is available. The analogy to religious terms stopped at the title though.
- Greg Finn shared BrighEdge’s analysis and metrics of the usage of “Facebook like” and “Google +1” buttons.
As I expected: Facebook still leads, but G+1 is catching up. I didn’t think though that Twitter plugin would be so underutilized.
Today I finally learned something that I knew was possible, but never needed to figure out the specifics: “Google Analytics Advanced Segmentation.” First I want to share some definition so the previous four words would mean something to you if it doesn’t.
“Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” Or to put it in lay man terms: using this tool can tell you how many visitors your sites have, where they come from, how long they are staying on your site, what pages they are viewing there and much more information about the visitors and the site usage.
“Advanced segments allow you to choose what types of visits you want to be considered when generating the data for a report.” For example you can create a segment to see who is coming from a certain country or city, who have already visited the site last week. The combination of possible metrics and dimensions to include in the segment is quite high. And now I know how to create/combine them.
Having been energized by my new knowledge I checked out what else I don’t know in the realm of Google Analytics. This search led me to “Google Analytics Individual Qualification (IQ) test.” I haven’t decided whether I will take the test that would cost $50 and is valid for 18 months. But I know that I will work my way through Conversion University’s online course that test takers use to prepare.