- Gary Price recommended the “Google Related” Toolbar Shows Google Content As You Surf
On one hand I tested it and my small personal sites apperantly are not related to anything. But they are not “local business, shopping, or news sites” that the tool is focusing on. On the other hand my clients’ site, being all “local businesses” fared well: checking them out with the tool loaded I got a handful of nicely collected info-bites.
- Rick DeJarnette’s article on “How To Create Your Digital Footprint With Links” is another plug to use the rel=”me” and re=”author” attributes to show who the authors of pages are.
Good reminder, that there are other reason to mke sure you show up as the author of a webpage beyond vanity: it will become a ranking factor.
- Matt McGee shared the announcement that “With Its New Explore Box, StumbleUpon Adds Search To Content Discovery”
I’ve never been a big stumleUpon user, but it is a popular site, so if they do searh, that will infulence traffic. How measurabel and quality the traffic will be only time will tell.
- Greg Finn provided “The Ultimate Guide To “LinkedIn Today” & How To Optimize Your Presence On It”
This is essentially about LinkedIn Today a daily aggregation of “the most shared news on LinkedIn.” My little sites may not ever get a headline, but it the system has a voting component, so yo may never know.
- Dax Hamman offered “3 Simple Alternatives To Attribution Modeling For Search Marketers”
I finally understood what “attribution modeling” is and now I need alternatives? Not unless I work for sites and brands that has truely large volume of traffic. It makes little sense for SMBs.
- Matt McGee explored how “Google & Bing (Still) Handle Underscores & Dashes Differently”
The bottom line: for new sites use dashes as word separators in URL.
- Pamela Parker wrote about hoe “Google Testing Unique AdWords Format Designed for Gmail”
I couldn’t explain to a client today on the phone that there are ads on Google as she didn’t see any. She didn’t believe me. I could have just pointed her to this article.
- Tom Schmitz advised on “SEO Copywriting Tips: Optimizing For Multiple Keywords On One Page”
I was surprised to see so many copywriting companies at an SEO conference I attanded on Wednesday. This article reminded me that there is much more to writing for the web than writing personal, journalist or academic pieces.
- Matt McGee picked up that “Google Maps Becomes A Mini-Weather Center“
I couldn’t agree more with his opening line: “It’s one of those things that you almost wonder why it wasn’t there before: current weather conditions on Google Maps.” I checked my local map and weather and found it useful right away.
- Rob Snell gave us a “12 Step Program For Improving The Load Speed Of Online Stores”
For my taste it was stuffed with fluff and not a lot of new info, but it could be useful if you never thought of speed issues for ecommerce.
- Carrie Hill asked “Is Your Blog An Asset Or A Liability?”
D’uh, if you don’t have long tail visitors, don’t post often and don’t interact with your visitors than sure it has little or negative value.
- Barry Schwartz confirmed that “Google Testing Frames For Search Options & Search Results”
As much as I hate frames for regular websites, it may make sense for a search engine that is not providing content itself, but directs searchers elsewhere.
- Greg Finn shared the news that “Facebook’s ‘Like’ Button Declared Illegal In Germany”
Uh-oh. I was supposed to work on the website of my first client in Germany this coming week. Better check whether his city is in the state of Schlewsing-Holstein. As the title was misleading, it is only illegale in one state/province of Germany.
Minor learning of the day: you cannot change your YouTube username.
Medium learning of the day: Latest version of Google Chrome can prerender a page if it is coded correctly. This means that after a page loaded a next page can start loading in the background. Useful when there is a predefined or frequently used sequence of pages.
- Martin Macdonald shared the thinking, methodology and results of his experiment whether large volumes of searches can influence Google ranking and suggestions.
He was a bit shaky on how he generated the volume of queries needed to achieve his goal, but the rest was interesting. My impression was though that other methods are more white hat and effective than this one.
- Mike Blumenthals outlined his thoughts on how to respond when a competitor posts a spam/negative review on Google places for you.
Rather timely post as we were preparing for the same possibility too. Now that Google Places is displaying their own reviews more prominently and other sites’ review not at all I suspect this issue will gain importance and possibly notoriety.
- Greg Sterling tried to figure out how long Bing is thinking ahead.
The post was prompted by a New York Times article exploring similar questions. Both went beyond the attitude of “Google rules, why does Bing bother at all” and shed some light on how and when Bing may gain a bigger marketshare.
- Mike Bluementhal noticed a few changes in Google Places Quality Guidelines.
He confirmed that Google is still using submitted data not displayed. Good reminder to keep filling everything we can in the forms in the hope that it helps ranking.
- Julie Joyce collected 5 Metrics To Quickly Assess Site Quality When Link Building: Crawl Frequency, Origin Of The Domain, Quality Content, Online Sentiment, Social Media Presence.
These are all god and somewhat evident, but it made up a nice little piece combined with the rehash of more traditional criteria: Number of backlinks to home page, Number of backlinks to other pages on the site, Home page and subpage toolbar PR, Quality of backlinks, Moz Rank.
Fun widget of the day: Google+ Feed Widget, used to showing off the Google + public stream on a blog or website. See it on the side of my blog too.
Sad non-sign-up of the page: I have iTunes on my computer at work. I tried to get the artwork for the CDs I have been importing into it. To access that feature I was required to sign up for an iTunes Store account. The process however required giving them my credit card information. Considering that I don’t plan to purchase anything and that it is a machine at work (that might be used by other people too) I didn’t finish the sign-up procedure. Hence I cannot see the cover art. At least I can listen to my music though.
And now onto today’s SEO links with my comments in italics:
- Mike Blumenthals usually posts 3-5 entries a week. Today he did five, because his area: “Google Maps & Local Search” has seen a serious update. Instead of linking to all of those, why don’t I just point out the two most important ones: his collection of articles from around the web and analysis of “What Does it Mean for the SMB?” (Search Engine Land covered the topic as well of course: Google Overhauls Place Pages, Emphasizes Reviews & Kills Citations)
This is a big change the business the company I work for is in. There was a lot of excitement and some concern at the office today. Overall feeling is positive, we’ve been expecting something like this.
- Cyrus Shepard explained a few negative ranking factors in his (transcribed) video.
Having a long domain and slow response time is a no brainer, But having AdSense ads on your site and higher percentage of followed as opposed to “nofollow” links pointing to your site was a bit of surprise for me.
- Barry Schwartz had some questions about Bing mixing ads with organic search results.
The areas that ethics need to cover nowadays amazes me. Just because search engine companies were committed to “clean” SERPs and we the users got used to them doesn’t mean that the companies can change their policies and design. We might just have to relearn what Howard Rheingold calls crap detection.