- Gary Price recommended the “Google Related” Toolbar Shows Google Content As You Surf
On one hand I tested it and my small personal sites apperantly are not related to anything. But they are not “local business, shopping, or news sites” that the tool is focusing on. On the other hand my clients’ site, being all “local businesses” fared well: checking them out with the tool loaded I got a handful of nicely collected info-bites.
- Rick DeJarnette’s article on “How To Create Your Digital Footprint With Links” is another plug to use the rel=”me” and re=”author” attributes to show who the authors of pages are.
Good reminder, that there are other reason to mke sure you show up as the author of a webpage beyond vanity: it will become a ranking factor.
- Matt McGee shared the announcement that “With Its New Explore Box, StumbleUpon Adds Search To Content Discovery”
I’ve never been a big stumleUpon user, but it is a popular site, so if they do searh, that will infulence traffic. How measurabel and quality the traffic will be only time will tell.
- Greg Finn provided “The Ultimate Guide To “LinkedIn Today” & How To Optimize Your Presence On It”
This is essentially about LinkedIn Today a daily aggregation of “the most shared news on LinkedIn.” My little sites may not ever get a headline, but it the system has a voting component, so yo may never know.
- Dax Hamman offered “3 Simple Alternatives To Attribution Modeling For Search Marketers”
I finally understood what “attribution modeling” is and now I need alternatives? Not unless I work for sites and brands that has truely large volume of traffic. It makes little sense for SMBs.
- Matt McGee explored how “Google & Bing (Still) Handle Underscores & Dashes Differently”
The bottom line: for new sites use dashes as word separators in URL.
- Pamela Parker wrote about hoe “Google Testing Unique AdWords Format Designed for Gmail”
I couldn’t explain to a client today on the phone that there are ads on Google as she didn’t see any. She didn’t believe me. I could have just pointed her to this article.
- Tom Schmitz advised on “SEO Copywriting Tips: Optimizing For Multiple Keywords On One Page”
I was surprised to see so many copywriting companies at an SEO conference I attanded on Wednesday. This article reminded me that there is much more to writing for the web than writing personal, journalist or academic pieces.
- Matt McGee picked up that “Google Maps Becomes A Mini-Weather Center“
I couldn’t agree more with his opening line: “It’s one of those things that you almost wonder why it wasn’t there before: current weather conditions on Google Maps.” I checked my local map and weather and found it useful right away.
- Rob Snell gave us a “12 Step Program For Improving The Load Speed Of Online Stores”
For my taste it was stuffed with fluff and not a lot of new info, but it could be useful if you never thought of speed issues for ecommerce.
- Carrie Hill asked “Is Your Blog An Asset Or A Liability?”
D’uh, if you don’t have long tail visitors, don’t post often and don’t interact with your visitors than sure it has little or negative value.
- Barry Schwartz confirmed that “Google Testing Frames For Search Options & Search Results”
As much as I hate frames for regular websites, it may make sense for a search engine that is not providing content itself, but directs searchers elsewhere.
- Greg Finn shared the news that “Facebook’s ‘Like’ Button Declared Illegal In Germany”
Uh-oh. I was supposed to work on the website of my first client in Germany this coming week. Better check whether his city is in the state of Schlewsing-Holstein. As the title was misleading, it is only illegale in one state/province of Germany.
Today’s links with my comments in italics:
- Klaas Knook gives advice on how to use the new Google Analytics’ dashoard.
When I am ready to switch to the new GA this will be a good starting point on how to use the new features for maximum efficiency.
- Greg Sterling asked Does Google+ Rapture Indicate “Pent-Up Demand” For Facebook Alternative?
As I still have an academic interest in religion I notice religious language when it pops up. Calling the arrival of Google+ a “rapture” puts the technology into an unexpected context. Many of us have been waiting for Google’s social networking offer, but I didn’t assume that it would be something that can save us. The article is a solid analysis of the aftermath of this feeling, after the tool is available. The analogy to religious terms stopped at the title though.
- Greg Finn shared BrighEdge’s analysis and metrics of the usage of “Facebook like” and “Google +1” buttons.
As I expected: Facebook still leads, but G+1 is catching up. I didn’t think though that Twitter plugin would be so underutilized.
The best skill I learned today: how to make and what’s important for a landing page, “any page on a website where traffic is sent specifically to prompt a certain action or result.”
The most egoistic fun I had today: checked myyself at socialstatistics.com, a site that tracks and sorts Google+ users based on the number of their “friends” and “followers.” If this is a measure of popularity I am one of the least liked person on the block. But it isn’t, so I don’t care. Except I do possess the folly of liking being compared favorably. At the time I was #8458. Which is a large number, but I could still feel being on top of the world.
The most useful page I looked at today: a page listing tools to test how websites look on mobile devices. It is from last September, so in webtime you might think it is outdated. I don’t think it is, even if there are newer tools on the market.
Today’s links with my comments in italics:
- Reading the second part of an article on “How To Increase Organic Keyword Conversions“: don’t put links/ads on top; have important links/messages on every page; have, test, and highlight “calls to action”; check analytics for changes; have an inquiry form, don’t have captchas if not necessary.
Good little list of pointers, even if many of them just common sense in my opinion.
- Greg Sterling reported how Ghost of Google+ Haunts Facebook-Skype Event.
Nice observation about the missing elephant in the room, while introducing the new Facebook feature: Skype integration into chat. It was interesting to watch Zuckerberg, as I just watched The Social Network movie two nights before.
- Cyrus Shepard tested how Google+ and Twitter influence Google search ranking.
I loved the meticulous scientific method he used. The results were interesting too:
1. Aggregators & Scrapers Play an SEO Role 2. Retweet – Retweet, Repeat 3. Social Authority = Ranking Potential? 4. Traditional SEO Still Rules - For Now